Erectus Grande is a competition proposal for a new landmark and water reservoir in the Swedish Town Örebro. When studying the competition brief we discovered that the landmark/reservoir had little architectural tasks to solve except to create an attention seeking landmark to brand the city. Focusing entirely on following that line of thought we had to think outside the box. With no functional purposes or narratives to base our design on we focused purely on the attention seeking part. Taking into account that a small democratic municipality like Örebro has to share their ”branding budget” with schools, elderly & daycare services and much more we had to design something easy to build and affordable. Last but not least taking into account the enormously tough competition from big metropolis, multinational companies, dictators and monumental loving regimes we needed to be bolder and braver than anyone ever had been before! With all these factors considered we ended up with this iconic design. The Erectus Grande, the world’s first giant penis monument.